• Grant Eilertson

Why "Mirroring" Is A True "Jedi Mind Trick" On Sales Calls

Mirroring is one of the chief tactics used by the FBI in high-stakes negotiations... ...while at the same time being so laughably simple, that anybody can harness what seems to be a legitimate "Jedi Mind Trick" on Sales Calls to close more sales with ease.

By definition, "Mirroring" = repeating back the last 3 words or critical 1-3 words that your prospect just said.

Playing upon a simple principle of human psychology, when you hold up a mirror to what your prospect is saying, they’ll inevitably go deeper and expand upon what they just said. This makes mirroring an incredibly effective strategy for encouraging your prospects to move from surface-level answers to the REAL emotional answers that are required to make sales. Check out the video linked below to uncover WHY this is such a powerful tool, and see a practical example of what this looks like when applied correctly on a sales call:

In a nutshell, Mirroring is best used to:

  • Let your prospects feel seen, heard, and understood - it’s a form of active listening that puts your prospects at ease & builds trust

  • Let you stay “out of your head” on sales calls, and keep connected with your prospects. This is HUGE. So many rookie sales reps stop listening while they think about what they’re going to say next

  • (When coupled with strategic silence) leave the prospect no other choice but to continue elaborating


After you've finished the video linked above, if you haven't already, be sure to pick up your FREE copy of "The 7 Vital Sales Questions" (to create objection-free closed sales) by either CLICKING HERE or tapping on the picture below!
7 Vital Sales Questions - Grant Eilertson

Cheers to making more sales, and changing more lives! -Coach Grant Eilertson P.S. if we aren't already connected on social media, find me on: YouTube Facebook Instagram For more exclusive content!


ge logo rev1.png
  • facebook
  • instagram
  • Black YouTube Icon

© RAISE THE BAR TRAINING 2017