• Grant Eilertson

3 Key Sales Principles | Double Your Sales

Today, I'm going to break down what's quite possibly the most important selling principle that exists...

One simple selling principle that will make all the difference in your ability to close sales and acquire new customers.

(Whether it's your own offer or an offer you're representing as a sales rep)


Here's the thing...


The unfortunate truth is that most sales coaches, programs, etc. don't work to create predictable results for the majority of their clients (outside of a few select outliers).


But why is that?

To be blunt, it's because they miss out on this one simple principle...

"People LOVE to BUY but they hate the FEELING of being SOLD to."

It's a simple matter of buyer psychology...

People LOVE to buy SOLUTIONS to their PROBLEMS that are causing them PAIN so that they no longer exist in pain.

People LOVE to buy products that make them FEEL GOOD.


People LOVE to exchange money for what they PERCEIVE to be a higher degree of VALUE than the money they're exchanging.


BUT they HATE the feeling of a sleazy salesperson "cornering" them into an inescapable trap.


And when you're fully able to grasp this simple concept, it will change everything for you as it did for me.


It's this one simple principle that took me from working 6-7 days a week averaging 10 hours of sales calls per day...


...to cutting that time in half while doubling my income and actually having fun in the process.


I want this to really sink in for you too.

So, I'm going to share with you 3 things that you can do to cultivate a proper BUYING experience for your consumers rather than trying to "sell your way to success".

Either click the video below to soak these lessons in, or just continue reading while I lay it out for you...

Ah a reader! Cool, let me first just quickly preface what's to come...


I share a lot of tools, tips tactics for free here on this blog and on my YouTube channel.


And if you haven't already gone through all of the content, I suggest doing so if you're just looking for simple ways that you can increase your ability to acquire new customers profitably.

If, however, you're the kind that likes to just skip the line and get ahead of your competition very quickly, then I strongly suggest you check out the Influence Mastery Sales Course.


The Influence Mastery Sales Course is a compilation of every single tool, tactic, framework, strategy, and mindset breakthrough that I've compiled over the past five years of racking up well over 8-figures in sales for myself and the clients I've represented...


...as well as an egregious amount of revenue with the sales teams that I have built, trained, and managed over that timeframe.


Inside, I pull back the curtain give you everything you need to double your income and time off.

So if you just want to completely render your competition obsolete, *Click Here*, check out what's included, and see if it makes sense for you to go through it yourself.

It's not gonna be right for everyone, and to be clear, you're not gonna get a hard pitch on that page.


It's just me walking through:


1) Who it's for

2) Who it's not for

3) What's included

4) Me bragging a little bit about my students' success stories because seeing them winning lights me up.


Now, back to what you came for... Let's walk through 3 things that you can utilize right away to make your BUYING experience more effective, rather than trying to "sell your way to success"


(which isn't really all that effective unless you're naturally gifted like somebody like Jordan Belfort who came out of the womb selling)


Lesson #1:


PLEASE let this sink into your core...

"Selling is not telling"

Instead, when done right, it is a strategic questioning process that allows your prospect to come to their own educated decision.


Again, selling is NOT telling.


Now, there are 7 specific questions that MUST be asked in EVERY sales conversation in order to create objection-free closed sales.


If you haven't already picked it up, take a moment to download the 7 Questions Guide - (click here)


It's totally free.


Inside, you'll uncover the 7 Questions that prevent objections like:

-Timing (delay)

-Competition

-Pricing

-Etc.


As well as some bonus trainings to support you with closing more sales right away. I promise it's highly effective and easy to implement right away.


Lesson #2:


This one is a little less tactical and a bit more philosophical.


Understanding your own "Buying code".

Now, this is something I break down in-depth in the Influence Mastery Sales Course with simple exercises to make it clear exactly what your buying code is...


And then how to then take that insight and make it simple to crack your prospects' buying codes too.


That said, let's look at a high-level example right here:

We, as humans, have a lot more congruencies than we often think on the surface...


And whether it helps you to think about Tony Robbins' "core human needs", or an ex-hostage negotiator's breakdown of "social needs"...


You need to remember that we ALWAYS make purchasing decisions EMOTIONALLY, and then back them up with LOGIC after the fact.


So, think back to the last few expensive purchases that you made and think:


"What was it that emotionally compelled me to make that purchasing decision?"


or "What emotional outcome was I really buying?"


This will allow you to gain some insight into your buying code, and in turn, help you to learn how to crack others'.


Just remember:

"Know Thyself"

Is a biblical principle - and as you study yourself, you'll uncover a much deeper understanding of what it takes to influence others.


Lesson #3:


When it comes time to handle objections, remember:

"If I say it, you doubt it - but if YOU say it, you own it"

So, at this point in a sales conversation, IF:

1) You've done a great job with intel gathering

2) You formulated your pitch effectively

3) You've tied down the process independent of pricing/terms


Then, think about this:


Does it make sense to just have a laundry list of canned rebuttals like Cardone teaches in the "Closers Almanac"? (don't buy this lol)


Short answer - NO.


You need a psychology-based protocol for flushing out the TRUE uncertainty that's in the way of the sale.


My battle-tested process is called the "Objection Matrix" - and you can download the training + cheat-sheet for free by *clicking here*.


When executed properly after running a call with the Influence Mastery System, it works like magic to "flip the script" on the sales conversation and allow your prospect to sell themselves.


Because at the end of the day, "If I say it, you doubt it - but if YOU say it, you own it"


The beautiful thing is, with the proper sales call framework and objection handling matrix, you don't have to know how to handle every objection under the sun.


All you need is a simple process for "blowing smoke out the way" to uncover what's REALLY going on...


And then problem-solving in a way that feels to them that it's THEIR idea, not yours.


Again, "If I say that it, you doubt it If you say it, you own it."

In summation:

These are a few sales principles that have made a world of difference for my clients, allowing them to double their income and time off.


That said, these are just a small fraction of what's taught in the Influence Mastery Sales Course.


So, if you're serious about up-leveling your earning potential QUICKLY with a simple, bullet-proof system, then at the VERY least, *click here* to check it out.


Even if you don't end up joining, you can take advantage of the free preview of 3 private trainings inside.

These trainings include:

1) The three-step "Perfect Presentation" training to make your offer so irresistible, your prospects would feel stupid for saying "no".

2) Open-loop training to captivate attention and intrigue, making your prospects hang on every word.

3) A replay of one of our weekly deep-dive group coaching calls.


I guarantee that these trainings ALONE will be 100% worth the simple investment of your time.

And I'm not even gonna ask you to pay anything for them.


If you then go on to buy the course, I can easily say without a doubt in my mind that you'll be blown away. But either way, at least take me up on these free trainings that'll really help you out.


Talk soon...


-Grant

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